SEO Analytics & Tools
Measurement, reporting, the metrics that matter and the tools that produce them.
Tool Reference
- SEO ToolsSEO tools are software products that help you research, audit, optimize, track, and report on search performa…
- SemrushSemrush is a subscription platform that bundles SEO tasks like keyword research, competitor analysis, site au…
- AhrefsAhrefs is an SEO platform that helps you research keywords, analyse backlinks, audit your site, and estimate …
- SEO CheckerAn SEO checker scans a web page or site and lists technical, on-page, and indexing problems that may hurt its…
- Ahrefs Traffic CheckerAhrefs Traffic Checker is a free tool that estimates how much organic search traffic a website or webpage get…
- Semrush Keyword ResearchSemrush Keyword Research means using Semrush's tools to discover, compare and prioritise search terms that pe…
- MozMoz is a set of SEO tools for keyword research, rank tracking, site audits, backlink analysis, and local SEO,…
- Ahrefs Backlink CheckerAhrefs Backlink Checker is a free tool that shows a limited sample of the websites linking to a domain or pag…
- Surfer SEOSurfer SEO is a content optimization tool that suggests keywords, headings, and topics based on top-ranking p…
- Paid SEO ToolsPaid SEO tools are software you pay for to help with keyword research, site audits, rank tracking, and improv…
- SEO Keyword ToolAn SEO keyword tool is software that helps you find and evaluate search terms people use, so you can target t…
- UbersuggestUbersuggest is a freemium SEO tool that helps you find keyword ideas, analyse competitors, audit your site, a…
- SEO ClaritySEO clarity means being able to explain search engine optimization in simple terms: improving a site's organi…
- Screaming FrogScreaming Frog SEO Spider is a desktop program that crawls websites to collect page-level data for technical …
- Keyword Tool IoKeyword Tool Io is a free online tool that finds keyword ideas by pulling suggestions from Google's autocompl…
- Global SEO SoftwareGlobal SEO software helps you improve and track your website's visibility in search engines across different …
- SpyfuSpyFu is a tool that lets you see which keywords your competitors rank for and what ads they run.
- Se RankingSe Ranking is an SEO software platform that tracks where your pages appear in search results and helps with k…
- YoastYoast SEO is a WordPress plugin that helps you improve your site's search visibility by guiding on-page optim…
- MozbarMozbar is a free browser extension from Moz that shows SEO metrics and on-page data as you browse websites or…
- GtmetrixGtmetrix is a free online tool that analyses how fast a webpage loads and gives you advice on how to improve …
- BrightedgeBrightEdge is an enterprise SEO platform that helps large organisations research keywords, optimise content, …
- ConductorConductor is an enterprise SEO and content intelligence platform that helps large teams plan, create, and opt…
- Google Pagespeed InsightsA free Google tool that analyses a web page's speed on mobile and desktop and recommends improvements.
- SEO SoftwareSEO software helps you research keywords, audit websites, track rankings, analyze backlinks, and monitor sear…
- Moz ProMoz Pro is a subscription-based SEO software suite for keyword research, rank tracking, site crawling, backli…
- Automated SEO SoftwareAutomated SEO software uses AI or rules to handle repetitive SEO tasks without constant human input.
- SeoptimerSeoptimer is a website audit tool that checks a site for SEO issues and gives practical recommendations to fi…
- SEO MonitorSEOmonitor is a software platform that tracks keyword rankings, forecasts organic traffic, and generates repo…
- Dead Link CheckerA tool that crawls web pages to find links returning error codes like 404 or 410.
- Semrush Keyword Magic ToolThe Semrush Keyword Magic Tool finds related search terms when you enter a single word or phrase.
- Ahrefs Keyword ResearchAhrefs Keyword Research means using Ahrefs tools to find search terms, compare them with competitors, and cho…
- SeopressSEOPress is a freemium WordPress plugin that helps you manage meta tags, sitemaps, schema, and social sharing…
- Majestic SEOMajestic SEO is a tool that crawls the web to build its own index of backlinks, letting you analyse who links…
- Ahrefs Keyword ExplorerAhrefs Keyword Explorer is a paid tool that finds search terms people use and shows metrics like search volum…
- Small SEO ToolsSmall SEO tools are free or cheap utilities that handle one SEO task at a time, like checking keywords or aud…
- SeobilitySeobility is a toolset that offers a free SEO checker and a ranking checker to help you find website issues a…
- Yoast SEO TitleThe Yoast SEO Title is the custom title tag you define in Yoast for a page, which appears in search results a…
- Wordstream Free Keyword ToolWordStream Free Keyword Tool is a free web tool that suggests keyword ideas for SEO and PPC from a seed keywo…
- MozcastMozCast is a free tool from Moz that tracks day-to-day changes in Google search results using a weather-style…
- Conductor AIConductor AI is an enterprise platform that helps brands track and improve how they appear in search engines …
- Gsa Search Engine RankerGSA Search Engine Ranker is a Windows tool that automates backlink creation by finding sites, submitting cont…
- SistrixSistrix is an SEO software platform that measures how visible a website is in Google search results using its…
- UbersuggestUbersuggest is a tool that helps you find keywords, analyse competitors, audit your site, and get content ide…
- Local FalconLocal Falcon is a tool that shows where a business appears in Google Maps results from different locations ar…
- Surfer AISurfer AI is a tool inside the Surfer platform that writes and optimises draft content based on SEO signals.
- SEO ToolsetAn SEO toolset is a collection of software that helps research, audit, and improve a website's visibility in …
- Semrush SEO Writing AssistantSemrush SEO Writing Assistant is a tool that scores your draft in real time and suggests changes to improve i…
- Ahrefs Share of VoiceAhrefs Share of Voice is the percentage of organic clicks your site receives from a set of tracked keywords, …
- Keyword SurferKeyword Surfer is a free Chrome extension that shows search volume and related keyword ideas directly inside …
- Mobile-Friendly TestGoogle's Mobile-Friendly Test checked if a webpage worked on a smartphone; it was retired in December 2023.
- Small SEO Tools KeywordSmall SEO Tools Keyword is a free online toolset for researching keywords, checking rankings, and analyzing k…
- Moz Ranking FactorsMoz Ranking Factors are the page and site characteristics that Moz's research suggests tend to correlate with…
- Rank Math vs YoastRank Math and Yoast are WordPress plugins that help you manage SEO elements like titles and sitemaps, but the…
- Yoast Schema MarkupYoast Schema Markup is structured data added by the Yoast SEO plugin so search engines can understand your pa…
- Local DominatorLocal Dominator is a software platform that tracks Google Maps rankings at multiple points in a city and mana…
- ResponaRespona is an AI-powered outreach platform for finding prospects, finding contacts, and running personalized …
- SEO Press ProSEO Press Pro is a paid WordPress plugin add-on that extends SEOPress with advanced tools like redirects, sch…
- Wpml Yoast SEO MultilingualWPML and Yoast SEO work together so you can translate SEO titles, meta descriptions, and slugs for each langu…
- Moz Link ExplorerMoz Link Explorer is a tool from Moz that shows a website's backlinks and link metrics like Domain Authority.
- MangoolsMangools is a set of five SEO tools for keyword research, SERP analysis, rank tracking, backlink checking, an…
- Professional SEO ToolsProfessional SEO tools are software platforms that help teams research, monitor, and improve how a website pe…
- Ahrefs Keyword DifficultyAhrefs Keyword Difficulty estimates how hard it is to rank in Google's top 10 for a keyword, scoring from 0 t…
- Moz ToolbarMoz Toolbar, also called MozBar, is a free browser extension that shows you SEO metrics like Domain Authority…
- Clearscope vs Surfer SEOClearscope and Surfer SEO are AI tools that help you write content that ranks by comparing your draft to top-…
- Proprietary SEO SoftwareProprietary SEO software is a commercial tool owned by a company, sold under a licence that restricts how you…
- Scalable SEO SoftwareScalable SEO software is tooling that handles growth in pages, keywords, sites, and users without requiring a…
- Automated SEO ToolsAutomated SEO tools are software that carry out repetitive search optimisation tasks with little or no manual…
- BrightLocalBrightLocal is a software platform that helps businesses track local search rankings, manage business listing…
- Semrush Traffic CheckerSemrush Traffic Checker is a free tool that estimates how many visits a website gets each month and shows whe…
- Rank MathRank Math is a WordPress plugin that helps you manage on-page SEO, schema markup and indexing settings from i…
- SEO Tools ComparisonSEO tools are software that help you measure, improve, and monitor how a website performs in search results.
- All in One SEO vs YoastAll in One SEO and Yoast are WordPress plugins that help you manage titles, meta descriptions, sitemaps, and …
- SEO PressSEOPress is a WordPress plugin that helps you manage SEO settings like titles, sitemaps, and schema from your…
- Majestic SEO vs SemrushMajestic SEO is a dedicated backlink analysis tool, while Semrush is a broader SEO platform offering keyword …
- Yoast SEO AlternativesYoast SEO Alternatives are other WordPress plugins that help you optimise pages, manage sitemaps, and control…
- Web CEO vs MozWebCEO and Moz are paid SEO tools; WebCEO focuses on multi-client reporting, while Moz offers a broader suite…
- Moz SitemapA sitemap is an XML file that lists the important URLs on your site and gives search engines hints about when…
- Yoast SEO Keyword DensityYoast SEO keyword density is a percentage showing how often your focus keyphrase appears in your text, as cal…
- Ahrefs Free Keyword Rank CheckerAhrefs Free Keyword Rank Checker shows where a website appears in Google for one specific keyword.
- Surfer SEO vs MarketmuseSurfer SEO helps optimise single web pages to rank higher, while MarketMuse plans what content to create acro…
- Nightwatch SEONightwatch is a cloud-based rank tracker that shows where your website appears in search results, including l…
- Moz Pro vs SemrushMoz Pro and Semrush are paid SEO tools; Moz focuses on simplicity and lower cost, while Semrush provides a br…
- Majestic vs AhrefsAhrefs is an all-in-one SEO platform; Majestic focuses narrowly on link analysis and backlink intelligence.
- AI Based SEO ToolsAI based SEO tools are software that use machine learning or large language models to automate search optimis…
- Yoast Local SEOYoast Local SEO is a WordPress plugin that helps businesses show each physical branch as a separate page with…
- WincherWincher is a cloud-based tool that tracks where your website appears in Google search results for chosen keyw…
- Multiple Keyword Rank CheckerA multiple keyword rank checker is a tool that shows where your website appears in search results for many ke…
- WoorankWoorank is a website audit tool that scans a site and lists SEO issues to fix for better search visibility.
- Open Source SEO ToolsOpen source SEO tools are software you can view, change, and host yourself, often free of licence fees.
- Semrush Local SEOSemrush Local SEO is a toolkit inside Semrush for handling and tracking a business's visibility in local sear…
- Moz Pro ReviewMoz Pro is a paid toolkit for SEO tasks like finding keywords, checking site health, tracking rankings, and a…
- Small SEO Tools ReviewSmall SEO Tools is a free online toolbox with many quick utilities for SEO and content tasks, such as plagiar…
- Ahrefs ReportingAhrefs Reporting is a tool inside Ahrefs that lets you build custom dashboards and PDF reports from its SEO d…
- Keyword Rank Checker APIA keyword rank checker API lets software automatically retrieve a website's search result positions for given…
- Raven SEO ToolsRaven Tools is a cloud-based platform that combines SEO, paid search, social, and analytics data into one rep…
- Yoast SEO FeaturesYoast SEO is a WordPress plugin that guides you in optimising page titles, meta descriptions, content readabi…
- Ninja SEO ToolsA free online collection of SEO utilities that help you audit pages, check rankings, generate sitemaps, and s…
- Social SEO SoftwareSocial SEO software is a tool that helps optimise social media profiles and posts so people can find them mor…
- Searchmetrics SEO VisibilitySearchmetrics SEO Visibility is a score that estimates how often a domain appears in organic search results f…
- Excel SEO ToolsExcel SEO tools are add-ins, formulas, and workflows that help SEOs import, clean, merge, and analyse search …
- SEO Press ReleaseAn SEO press release is a news announcement written to be found in search results and media coverage.
- SEO Checker APIAn SEO Checker API is a program interface that returns a website's SEO checks as machine-readable data, usual…
- Yoast SEO with ElementorYoast SEO with Elementor is the integration that lets you edit Yoast’s SEO fields directly inside the Element…
- Yoast SEO MultilingualYoast SEO Multilingual is a WordPress add-on that lets Yoast SEO handle multiple languages on your site.
- MozBarMozBar is a free browser extension from Moz that shows SEO metrics and on-page data directly in Chrome or Fir…
- Ahrefs Browser ExtensionThe Ahrefs Browser Extension is a free toolbar that displays on-page SEO data and link information as you bro…
- Yoast SEO SitemapA Yoast SEO Sitemap is an XML file that lists the pages on your WordPress site so search engines like Google …
- SEO Tools AddaSEO Tools Adda is a group-buy service that shares access to premium SEO tools at a lower monthly price than b…
- Semrush EnterpriseSemrush Enterprise is a custom platform for large organisations to manage SEO, content, and AI search perform…
- Moz Recommended ListA Moz Recommended List is a collection of SEO tools or tactics that Moz endorses for a particular job, like k…
- Moz Google UpdatesMoz Google Updates is a feature that overlays notable Google algorithm changes on Moz's ranking and visibilit…
- Ahrefs Search VolumeAhrefs Search Volume is an estimate of how many times people search for a keyword per month in a specific cou…
Reporting & Auditing
- SEO AuditAn SEO audit is a structured review of a website's technical, content, and authority signals to find issues t…
- SEO ReportAn SEO report is a document that summarises a website's search performance and suggests what to do next.
- Technical SEO AuditA technical SEO audit systematically checks a website's infrastructure to uncover problems that stop search e…
- SEO Report PdfAn SEO report PDF is a shareable document that summarises a website's search performance, technical health, a…
- SEO Competitor AnalysisSEO competitor analysis is the process of finding which websites compete for your target search terms and com…
- SEO ReportingSEO reporting is the process of sharing organic search performance data so stakeholders understand what is wo…
- SEO Report Template WordAn SEO report template in Word is a reusable Microsoft Word document for presenting a website's search perfor…
- SEO Audit Report SampleAn SEO audit report sample is an example document that shows how to present a website audit's findings, evide…
- SEO Ranking ReportsAn SEO ranking report is a tool-generated summary of where a website's target keywords appear in search resul…
- Benchmark SEOBenchmark SEO means comparing your site's search performance to a reference point, like your past data, compe…
- Create SEO ReportsAn SEO report summarises search performance using key metrics, analysis, and recommendations over a defined p…
- Automated SEO ReportsAutomated SEO reports are scheduled reports that pull data from connected tools and update key metrics withou…
- Monthly SEO ReportA monthly SEO report is a recurring summary that shows how organic search metrics changed over the last month…
- Off-Page SEO ChecklistA checklist of actions you take outside your own website to improve its authority, usually through backlinks,…
- SEO AuditorAn SEO auditor is a person or tool that checks a website's technical, content, and authority signals for prob…
- SEO Audit Checklist PdfAn SEO Audit Checklist Pdf is a downloadable document that lists technical and content checks for reviewing a…
- SEO Checklist TemplateAn SEO checklist template is a reusable list of tasks and checks used to plan, audit, and track optimisation …
- SEO Status ReportAn SEO status report shows how well a website is doing in search results and what needs fixing.
- Google Data Studio SEO ReportGoogle Data Studio, now Looker Studio, is a free Google tool for building SEO dashboards from sources like Se…
- SEO Forecasting ToolAn SEO forecasting tool predicts future organic traffic and revenue from planned search optimisation, using k…
- White Label SEO ReportingWhite label SEO reporting is software that lets an agency put its own brand on SEO dashboards and reports bui…
- Competitor RankingsCompetitor rankings are the positions other websites hold in search results for the keywords you care about.
- Generate Pdf SEO ReportsA PDF SEO report is a downloadable document that summarises a website's search performance and suggests impro…
- Search Engine Position ReportA search engine position report shows where your pages or keywords rank in search results, tracked over days,…
- Analytics SEO ReportAn analytics SEO report is a document that uses measured data to show how a website performs in organic searc…
- Forensic SEO AuditA forensic SEO audit is a deep investigation into the root cause of a sudden ranking or traffic drop, using e…
- Pre-SEO Site Analysis Report TemplateA pre-SEO site analysis report template is a structured checklist that helps you record a website's current t…
- SEO Report CardAn SEO report card is a quick website analysis that scores your site's search health and points out what to f…
Rank Tracking
- Rank TrackingRank tracking is monitoring where your website pages appear in search results for specific keywords over time.
- Rank TrackerA rank tracker is software that checks where your website appears in search results for chosen keywords and r…
- Bing Rank TrackerA Bing rank tracker is a tool that checks where your website appears in Bing search results for specific keyw…
- SERP Keyword TrackerA SERP keyword tracker is a tool that checks where your keywords appear in search results and records those p…
- Keyword PositionsKeyword positions are the places a webpage ranks in search results for a specific query, often tracked as bes…
- SEO Ranking ReportingSEO ranking reporting tracks how a website's keywords change position in search results over time, helping te…
- SERP VolatilitySERP Volatility is a measure of how much search result rankings fluctuate over a few days or weeks for a grou…
- Google SERP PositionGoogle SERP Position is the number showing where a page appears in Google's search results, with 1 being the …
- Video SEO Keyword Rank TrackingA video SEO keyword rank tracking tool checks where your video ranks for chosen keywords over time, helping y…
- Enterprise Rank TrackerEnterprise rank trackers are software tools that monitor a large website's search rankings for thousands of k…
- Google Local Rank TrackingGoogle Local Rank Tracking means checking a business's position in Google Maps, the Local Pack, and local org…
- SEO Ranking APIAn SEO Ranking API lets software fetch search result positions for keywords automatically, returning structur…
- Rank Tracker APIA rank tracker API is a service that lets software fetch keyword ranking positions from search engines automa…
- SEO Competitor Rank TrackerAn SEO competitor rank tracker is a tool that records where your site and rival sites appear in search result…
- Keyword VisibilityKeyword visibility is a score that estimates how much of the available search traffic your tracked keywords c…
- Daily SEO Rank TrackingDaily SEO rank tracking tools monitor a website's keyword positions in search results every day, enabling qui…
- Keyword Ranking APIA keyword ranking API is a tool that returns where a page or domain appears for a chosen search term, in a fo…
- Mobile SERP CheckerA mobile SERP checker is a tool that shows Google search results for a keyword exactly as they appear on a ph…
- Professional SEO Tracking Thousands of KeywordsI monitor thousands of keywords with a rank-tracking tool to see how my site's visibility changes over time, …
Measurement Basics
- SEO TrafficSEO traffic is the number of visits a website receives from unpaid search engine results, after a user clicks…
- SEO ScoreAn SEO score is a number a tool gives you to estimate how well a page or site is set up for search visibility.
- SEO MetricsSEO metrics are measurable data points that show how well your organic search efforts are performing.
- Impressions (SEO)Impressions in SEO count how many times a URL from your site appears in Google Search, Discover, or News resu…
- SEO ROISEO ROI is the percentage return on investment from organic search, calculated as (revenue minus cost) divide…
- Conversion Rate OptimizationConversion rate optimization is the systematic process of improving a website or app to increase the proporti…
- SEO KpisSEO KPIs are the key performance indicators that measure whether organic search work is achieving business an…
- SEO PositionSEO Position is a report from SEO software that shows where a website or page ranks in Google for a specific …
- How to Increase Blog TrafficYes, increasing blog traffic means improving a blog's ability to attract more relevant visitors from search, …
- Enterprise SEO ROI CalculatorAn enterprise SEO ROI calculator estimates whether large-scale organic search work will earn more money than …
- SEO vs PPC StatisticsSEO improves unpaid search visibility; PPC buys ad slots in search results and charges per click.
- Search VisibilitySearch visibility estimates how much of the possible organic click opportunity a site captures for a set of k…
- Click-Through RateClick-through rate is the percentage of people who click a link out of everyone who sees it.
Analytics Platforms
- Google AnalyticsGoogle Analytics is a free platform from Google that tracks website and app activity and shows you reports on…
- Google Tag ManagerGoogle Tag Manager is a free tool that lets you add and update tracking tags on your website or app without c…
- Microsoft ClarityMicrosoft Clarity is a free tool that records how people use your website, showing you their clicks, scrolls,…
- HotjarHotjar is a product experience insights platform that shows what users do on your site and why, through behav…
- Looker StudioLooker Studio is a free Google tool that lets you combine data from different sources into interactive dashbo…
- Fathom AnalyticsFathom Analytics tracks website visitors without cookies or consent banners, offering simple traffic reports.
Google Search Console
- Google Search ConsoleGoogle Search Console is a free tool from Google that shows you how your site performs in Google Search and h…
- Google Search Console APIThe Google Search Console API is a way to programmatically retrieve search performance data and manage your s…
- Bing Search ConsoleBing Search Console is a free Microsoft tool that lets you check how your website performs in Bing search res…
- URL Inspection ToolThe URL Inspection Tool is a feature inside Google Search Console that shows you how Google currently sees a …