Link Building
Backlinks, anchor text, authority metrics and how link signals are earned and lost.
Link Fundamentals
- BacklinkA backlink is a hyperlink that points from one website to a page on a different website, often called an inbo…
- LinkLink management means planning, building, and checking all hyperlinks on your site to help search engines fin…
- Moz Backlink CheckerMoz Backlink Checker, called Link Explorer, shows you which websites link to any page or domain and provides …
- Semrush Backlink CheckerSemrush Backlink Checker lets you see the websites that link to any domain and details about those links.
- Editorial LinkAn editorial link is a backlink a publisher adds voluntarily because your content improves their article, not…
- Backlink MonitoringBacklink monitoring means regularly checking all the links pointing to your website to catch new ones, lost o…
- Nofollow LinkA nofollow link is a hyperlink with the rel="nofollow" attribute that tells search engines not to pass rankin…
- Building BacklinksBuilding backlinks means getting other websites to link to your pages, which helps search engines find and ra…
- Backlink ProfileA backlink profile is the complete collection of external links pointing to a website, showing where links co…
- External LinkAn external link is a hyperlink from your website to a page on a different domain, often used to cite sources…
- Backlink TypesBacklink types group links by how they are acquired, their HTML attributes, or where they appear on a page.
- Broken Links SEOA broken link is a hyperlink that points to a page or resource that no longer exists, typically returning a 4…
- Finding Dofollow BacklinksA dofollow backlink is a standard hyperlink that passes ranking signals from one page to another, as long as …
- Off-Page SEO FactorsOff-page SEO factors are signals from outside your website that search engines use to assess authority and tr…
- Affiliate Link SEOAffiliate links are special URLs that track sales for commission; when labelled correctly, they neither boost…
- Inbound LinkAn inbound link is a clickable hyperlink from one website to another website, also called a backlink.
- Dofollow LinkA dofollow link is a standard hyperlink that search engines can crawl and that may pass authority signals to …
- Nofollow LinksA nofollow link is a hyperlink with the rel='nofollow' attribute that instructs search engines not to pass ra…
- Link EquityLink equity is the value or authority a hyperlink passes from one page to another, helping search engines dec…
- High-Quality BacklinkA high-quality backlink is a link from a relevant, trusted website that is placed naturally within its conten…
- Link PopularityLink popularity is a count of how many other websites link to a specific page or to an entire domain.
- Local BacklinksA local backlink is a link to your website from another site that is relevant to the same town, city, or area…
- Outbound LinkAn outbound link is a clickable link on your website that takes a visitor to a page on a different website.
Acquisition Tactics
- Link BuildingLink building is the practice of earning backlinks from other websites to help your pages rank higher in sear…
- Digital PrDigital PR is a link-building tactic that earns editorial coverage and backlinks by creating newsworthy stori…
- Guest PostingGuest posting means writing an article for someone else's website, usually to get a backlink and exposure for…
- SEO OutreachSEO outreach is contacting website owners or editors to earn backlinks from their sites to your content.
- Broken Link BuildingBroken Link Building is the process of finding dead links on other websites and offering a live replacement, …
- Backlink BuildingBacklink building means persuading other sites to link to your content.
- Blogger OutreachBlogger outreach is contacting blog owners to earn coverage, mentions, or links through genuine collaboration.
- Backlinking StrategyA backlinking strategy is a planned approach to earn links from other websites, helping search engines and us…
- Brand Mentions for SEOBrand mentions are any online references to your brand, product, or service, whether or not they include a li…
- Niche EditsA niche edit is a backlink added to an existing page on another website, placed within relevant, already publ…
Link Risk & Cleanup
- Negative SEONegative SEO is deliberately harming a competitor's search rankings or reputation through tactics like spammy…
- Disavow LinkDisavowing a link means telling Google to ignore a specific backlink when it evaluates your site for ranking.
- Spammy LinksSpammy links are low-quality backlinks created to manipulate search rankings rather than help users.
- Bad BacklinkA bad backlink is an inbound link from a spammy, irrelevant, or manipulative site that harms your site's SEO …
- Pbn NetworksA private blog network (PBN) is a collection of websites controlled by one owner, used to build backlinks to …
- Link FarmA link farm is a group of websites created mainly to link to each other or to other sites in order to inflate…
- Link AuditA link audit is a review of the links pointing to and from a website to spot risks and opportunities.
- Link BuyingLink buying means paying money, goods, or services for a backlink to your site, which Google treats as a link…
- Pbn SEOA private blog network (PBN) is a group of websites owned by one person, created solely to link to a target s…
- SEO Pbn BacklinksA PBN backlink is a link from a website in a private network owned by one person, built to improve search ran…
Authority Metrics
- Domain AuthorityDomain Authority is a Moz score from 1 to 100 that estimates how well a website will rank compared to competi…
- Domain Rating AhrefsAhrefs Domain Rating (DR) is a 0-100 metric that estimates how strong a website's backlink profile is compare…
- Authority ScoreAuthority Score is Semrush's 0–100 estimate of a website's quality and SEO strength, based on backlinks, traf…
- Alexa RankingAlexa Rank was a third-party estimate of a website's popularity relative to other sites, measured using sampl…
- SEO AuthorityPage Authority (PA) is Moz's page-level score that predicts how likely a specific URL is to rank in search re…