Moz Toolbar

How MozBar Shows SEO Metrics

When you install MozBar, it adds a toolbar to your browser. While browsing any page, you can view metrics like Domain Authority. Page Authority also comes from Moz. These numbers appear in the toolbar or as an overlay on search results.

The toolbar also displays backlink counts and Brand Authority. You can toggle these metrics on and off. MozBar fetches data from Moz's index, so it requires an internet connection.

• Domain Authority
• Page Authority
• Brand Authority
• Backlink count
• Linking domains

Inspecting On-Page Elements with MozBar

Beyond metrics, MozBar lets you inspect on-page seo elements directly. It can highlight link types, such as followed and nofollowed links. You can also see internal versus external links.

The tool can surface Mozbar's on-page analysis features, including title tags, meta descriptions, and alt text. You can also view robots meta tags and canonical links. This is useful for quick technical checks.

• Title tags
• Meta descriptions
• Alt text
• Robots meta tags
• Canonical links
• Followed and nofollowed links
• Internal and external links

What MozBar Metrics Actually Mean

Domain Authority is a comparative metric, not an absolute score. Moz calculates it from multiple factors. It is not a Google ranking factor, and Google has stated this.

Similarly, Page Authority is a page-level estimate. Use these metrics to compare sites, but do not treat them as definitive. Moz Pro subscribers get additional data like keyword rankings.

For a broader view, combine MozBar with other SEO Tools like site crawlers and log analysis. MozBar is a starting point, not a full audit.

If you compare with how domain rating ahrefs works, you'll see other vendors have their own proprietary metrics. Each has its own methodology.