Keyword Research
Finding, measuring and grouping the queries people actually search for.
Research Workflow
- Keyword ResearchKeyword research is the practice of discovering what people search for, then choosing which terms to target b…
- Ahrefs Keyword GeneratorAhrefs Keyword Generator is a free tool that creates a list of related search queries from any word you type …
- Keyword CannibalizationKeyword cannibalization is an SEO problem where two or more pages on the same site compete for the same searc…
- Cluster KeywordKeyword clustering groups related search terms by shared search intent and SERP overlap so you can target the…
- SEO CannibalizationSEO cannibalization is when multiple pages on your site compete for the same search query, splitting ranking …
- Topic SEOTopic SEO is the practice of structuring content around broad subjects to build relevance and authority acros…
- SEO Blog TopicsSEO blog topics are subjects you pick for blog posts based on search intent so they can rank in search engine…
- SEO Gap AnalysisSEO gap analysis compares your site's organic visibility against competitors and search demand to find missin…
- SEO ResearchSEO research is the process of finding and analysing search terms so you can create content that matches what…
- Content GapContent gap analysis compares your site's content to what audiences search for and competitors cover, reveali…
- Topic ClusterA topic cluster is an SEO content structure where a central pillar page links to multiple cluster pages cover…
- Keyword ClusteringKeyword clustering groups related search terms so one page can target a single topic and the search intent be…
- Keyword PlanningKeyword planning means picking the search terms you will target and deciding where to use them on your site.
- Keyword MappingKeyword mapping means matching each page on a site to the search terms it should rank for, so every page has …
- Keyword GroupingKeyword grouping is the practice of organising related search terms into themes so one page or content piece …
- Topics vs KeywordsA keyword is the exact phrase someone types into a search engine; a topic is the broader subject that groups …
- SEO Competitor ResearchSEO competitor research means finding which search terms rival pages rank for, so you can spot realistic rank…
- Finding Long Tail KeywordsFinding long-tail keywords means discovering longer, more specific search phrases that people use when they k…
- Keyword SelectionKeyword selection is the process of choosing search terms your site should target based on relevance, demand,…
- Allintitle SearchAn allintitle search shows only pages that have all your search terms in their title tag.
Keyword Fundamentals
- KeywordA keyword in SEO is a word or phrase that people type into search engines, and that a page targets to match a…
- Long-tail KeywordsA long-tail keyword is a specific, often multi-word search phrase that targets a narrow intent and usually ha…
- Lsi KeywordsLSI keywords is an SEO label for contextually related terms, though Google states it does not use Latent Sema…
- Google Keyword SearchA Google keyword is a word or phrase that people enter into Google Search, and SEO professionals analyse them…
- Primary KeywordsA primary keyword is the main search term a webpage is built to rank for, matching the page's core topic and …
- Semantic KeywordsSemantic keywords are words and phrases conceptually related to a page's main topic, helping search engines g…
- Popular KeywordsPopular keywords are search terms with high search volume that many people use.
- KeywordsA Keyword is the word or phrase people type into search engines to find information, products, or websites.
- SEO Long Tail KeywordsLong-tail keywords are specific, lower-volume search phrases that show clear user intent and are usually long…
- Additional KeywordsAdditional keywords are supplementary search terms that support a page's main topic, helping both search engi…
- Focus KeywordA focus keyword is the main search phrase a page is written to rank for.
- SEO Keywords Case SensitivitySearch engines treat uppercase and lowercase versions of the same keyword as equivalent, so capitalization do…
- Main KeywordA main keyword is the central search term you optimise a page for, helping search engines grasp its topic.
- SEO Organic KeywordsOrganic keywords are the search terms that bring unpaid visitors to your site from search engines.
- Pla KeywordsPLA keywords are the search terms you choose for a Product Listing Ads campaign, telling Google which shoppin…
Keyword Metrics
- Keyword DifficultyKeyword difficulty is a metric that estimates how hard it is to rank for a search query, typically on a scale…
- SEO CompetitionSEO Competition is the practice of identifying and analysing the websites that rank for your target keywords …
- Share of VoiceShare of voice in SEO measures what share of organic search visibility your site captures versus competitors …
- SEO PotentialSEO potential is an estimate of how much organic traffic and rankings a page or site could realistically gain…
- Search VolumeSearch volume is an estimate of how many times people search for a specific word or phrase each month.
- Keyword MsvKeyword Msv stands for monthly search volume: an estimate of how many times people search for a term each mon…
- Keyword PerformanceKeyword performance measures how well a search term generates visibility, clicks, and business results for a …
- Kgr KeywordsKGR, or Keyword Golden Ratio, is a method to find low-competition keywords by comparing the number of pages w…
Where Keywords Come From
- Google TrendsGoogle Trends is a free Google tool that shows the relative popularity of search terms over time and by locat…
- Google Keyword PlannerGoogle Keyword Planner is a free tool inside Google Ads that shows search volume estimates and keyword ideas …
- Youtube Tag GeneratorA YouTube tag generator is a tool that suggests keyword tags for a video so creators can paste relevant metad…
- Keywords EverywhereKeywords Everywhere is a browser extension that shows keyword metrics like search volume directly in your sea…
- Youtube Description GeneratorA YouTube description generator automatically writes a draft video description based on your topic, title, ke…
- Google Trends ProductsGoogle Trends Products are items you identify by rising search interest on Google, not by looking at sales fi…
Search Intent
- Intent SEOSearch intent is the goal a person has when typing a query, such as to learn, compare, visit, or buy.
- Search IntentSearch intent is the reason behind a search query — what the searcher wants to do, find, or achieve.
- Customer Journey SEOCustomer journey SEO is the practice of matching content and keywords to each stage a searcher goes through, …
- Commercial Intent KeywordsCommercial intent keywords are search terms people use when they are researching products or services to deci…