Ubersuggest

How Ubersuggest Generates Keyword Ideas

You start by typing a seed keyword into the search bar. Ubersuggest then pulls a list of related terms from its own database, which it builds by analysing search patterns and web content. For example, if you enter "running shoes", the tool might return "best running shoes", "trail running shoes", "running shoes for flat feet", and hundreds of similar phrases. This is a core function of any seo keyword research tool.

For each keyword, you see monthly Search Volume, cost-per-click (CPC), paid competition, and SEO difficulty. The SEO difficulty score is a 0-100 estimate of how hard it is to rank organically for that term. It considers factors like domain authority of current top-ranking pages and the number of backlinks they have. Understanding how keyword difficulty works helps you prioritise terms with a realistic chance of ranking.

You can filter results by country and language. The tool also shows the top 100 organic search results for any keyword, including estimated visits and backlinks per page. This lets you assess the competitive landscape. Ubersuggest also offers a dedicated keyword tool interface that groups suggested keywords by search intent, such as informational, commercial, or transactional. Additionally, for those selling on Amazon, the tool includes keyword suggestions tailored to that marketplace, which is useful for kdp keywords when publishing books.

• Search volume: estimated number of monthly searches.
• CPC: average cost per click in Google Ads.
• SEO difficulty: a score from 0 to 100 estimating how hard it is to rank organically.
• Paid difficulty: a score estimating how competitive the keyword is for paid ads.

Using the Ubersuggest Chrome Extension

The free Chrome extension adds keyword metrics directly to Google, YouTube, and Amazon search results. You do not need to open the main tool. For example, if you search 'best coffee maker' on Google, the extension displays estimated monthly search volume, CPC, and competition level right next to each organic result. This lets you quickly see which terms are worth targeting without leaving the search page. You can also click the extension icon to view a full list of keyword suggestions for that query, including related phrases and their metrics.

When you search on Google, the extension shows search volume, CPC, and competition data for each result. This helps you quickly assess keyword potential.

On YouTube and Amazon, it provides similar data tailored to those platforms. On Amazon, it shows estimated search volume and competition for product keywords, helping you optimise listings. On YouTube, you see search volume and competition for video keywords, which is useful for planning content. For Amazon, the extension works on both search results and individual product pages, showing keyword data for the product's main terms. The extension is free and does not require a paid plan.

Competitor Analysis with Ubersuggest

You can enter any domain to see its top organic keywords, estimated monthly traffic, and backlink profile. This gives you a snapshot of what your competitors are doing. For example, entering a competitor's domain like 'example.com' shows their top 100 organic keywords with search volume and estimated visits. You can sort by traffic to identify their best-performing pages.

The tool also shows which pages on a competitor site drive the most traffic. You can then compare those pages to your own content to see what you might be missing.

Ubersuggest highlights keyword gaps: terms your competitors rank for but you do not. These are potential opportunities for new content. The gap list includes search volume and difficulty, helping you decide which terms to target first. Additionally, the backlink profile shows the number of backlinks and referring domains, giving you an idea of their link authority. You can also export the keyword gap data to a CSV for further analysis. This feature is particularly useful for finding low-competition keywords that your competitors have overlooked. The tool also shows the estimated traffic each keyword brings to the competitor, so you can gauge the potential value.

Site Audits and Technical SEO

The Ubersuggest Site Audit feature crawls your website and checks for common technical issues. It covers things like broken links, missing meta descriptions, slow pages, and duplicate content. This is a practical way to identify problems without needing a dedicated suite of seo tools. The audit also flags issues with mobile usability and HTTPS, which are essential for good rankings.

Each issue is given a severity score (high, medium, low). You can sort by impact to fix the most important problems first. For example, a broken link on a high-traffic page gets a higher priority than a missing meta description on a low-traffic page. The tool also provides suggestions for fixing each issue, saving you time.

In addition to the basic crawl, the audit can detect duplicate content, missing alt text on images, and pages with overly long title tags. These are all factors that can hurt your SEO. For those managing many sites, the professional seo tracking thousands of keywords feature in paid plans lets you monitor multiple domains. The audit also integrates with Rank Tracking so you can see how technical fixes affect keyword positions over time. The tool can check for small seo tools keyword density issues, though it's not a primary focus.

• Broken links: pages that return 404 errors.
• Missing meta descriptions: pages without a description tag.
• Duplicate content: pages with identical or very similar text.
• Slow page speed: pages that take too long to load.

Content Ideas and Planning

The Content Ideas feature lets you enter a topic and see which pages already rank for it. You get a list of the top 10 results with their estimated traffic, backlinks, and social shares. For example, if you enter 'vegan recipes', the tool shows the top 10 pages with their estimated monthly traffic, number of backlinks, and social shares. You might see that listicles like '50 Easy Vegan Recipes' get the most traffic, suggesting that format works well.

This helps you understand what format works best for that topic. For example, you might see that listicles or how-to guides dominate the results.

You can also see the word count and readability score of each top page. This gives you a target for your own content. The average word count of top pages helps you decide how long your content should be, while the readability score indicates whether the content is aimed at a general audience or experts. You can also identify topics that are under-served by looking for pages with low backlinks but high traffic, which may be easier to outrank. You can also filter results by date to see recently published content, which helps you spot trends. The tool also shows the domain authority of each ranking page, so you can assess how hard it would be to compete.

Backlink Analysis and Link Building

Ubersuggest shows you the backlinks pointing to any domain or page. You can see the linking domain's authority, the anchor text used, and whether the link is dofollow or nofollow.

The tool also identifies broken backlinks on your site. These are links from other sites that point to pages that no longer exist. You can redirect them to working pages.

You can compare your backlink profile to competitors. This helps you find sites that link to them but not to you, which are potential outreach targets.

Limitations and Data Accuracy

Ubersuggest's data comes from its own models, not from Google directly. Search volume, difficulty scores, and backlink counts are estimates and can differ from other tools. For instance, the same keyword might show 1,000 searches in Ubersuggest but 800 in Similarweb. This is because each tool uses different sampling methods and algorithms.

The free plan has daily limits on keyword lookups, site audits, and rank tracking. Paid plans increase these limits but are not unlimited. For heavy users, the limits can still be restrictive.

For critical decisions, always cross-check Ubersuggest data with Google Search Console, manual SERP checks, or other reliable sources. The backlink data, in particular, is often incomplete; you may miss many High-Quality Backlink opportunities if you rely solely on Ubersuggest. Also, keyword difficulty scores are directional, not absolute, so always validate with actual search results.