https://growthpedia.org/ A free encyclopedia of search engine optimisation, written by one person. en-gb https://growthpedia.org/technical-seo/301-redirect/https://growthpedia.org/technical-seo/301-redirect/A 301 redirect tells browsers and search engines a URL has moved permanently. It preserves most ranking signals, but chains or loops can still cause SEO issues.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/technical-seo/301-seo/https://growthpedia.org/technical-seo/301-seo/A 301 redirect is a permanent HTTP status code for moved content. Proper use benefits 301 SEO; chains and homepage redirects hurt crawl efficiency & ranking.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/on-page-seo/accessibility-seo/https://growthpedia.org/on-page-seo/accessibility-seo/Accessibility SEO means making pages usable for people with disabilities. It is not a direct ranking factor, so avoid keyword stuffing in alt text.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/keyword-research/additional-keywords/https://growthpedia.org/keyword-research/additional-keywords/Additional keywords are extra search terms that support a page's main topic. They must match the same search intent as the primary keyword to be effective.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/affiliate-links-seo/https://growthpedia.org/link-building/affiliate-links-seo/Affiliate Link SEO: tracking links affect rankings. Properly tagged, they don't help or hurt, but thin content can; Google recommends rel='sponsored'.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/affiliate-marketing/https://growthpedia.org/seo-basics/affiliate-marketing/Affiliate Marketing uses organic search to drive traffic to content that earns commissions. The key is earning natural backlinks, not just any links.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs/https://growthpedia.org/seo-analytics/ahrefs/Ahrefs is an SEO platform for keyword research, backlink analysis, and site auditing. Its traffic estimates are modelled, not live analytics.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-backlink-checker/https://growthpedia.org/seo-analytics/ahrefs-backlink-checker/Ahrefs Backlink Checker shows which sites link to yours. The free version shows only the top 100 backlinks, so treat it as a sample, not the full picture.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-browser-extension/https://growthpedia.org/seo-analytics/ahrefs-browser-extension/Ahrefs Browser Extension is a free toolbar for on-page SEO checks and link analysis. Free users get basic reports; paid subscribers see additional metrics.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-free-keyword-rank-checker/https://growthpedia.org/seo-analytics/ahrefs-free-keyword-rank-checker/Ahrefs Free Keyword Rank Checker shows where a website ranks for a specific keyword in Google. It is a free spot-check tool, but rankings change frequently.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-keyword-difficulty/https://growthpedia.org/seo-analytics/ahrefs-keyword-difficulty/Ahrefs Keyword Difficulty estimates ranking difficulty from 0 to 100. The score relies solely on backlinks, so it is not a direct prediction of Google ranking.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-keyword-explorer/https://growthpedia.org/seo-analytics/ahrefs-keyword-explorer/Ahrefs Keyword Explorer is a paid tool to find search terms and see volume and difficulty estimates. Keyword Difficulty is an estimate; always check the live SERP.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/keyword-research/ahrefs-keyword-generator/https://growthpedia.org/keyword-research/ahrefs-keyword-generator/Ahrefs Keyword Generator is a free tool that generates keyword ideas from a seed term. Use it for initial brainstorming, but check SERP intent before targeting.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-keyword-research/https://growthpedia.org/seo-analytics/ahrefs-keyword-research/Ahrefs Keyword Research means using Ahrefs tools to find search terms worth targeting. Keyword Difficulty is only an estimate, not a promise.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-reporting/https://growthpedia.org/seo-analytics/ahrefs-reporting/Ahrefs Reporting is a built-in report builder for custom SEO dashboards. Treat Ahrefs metrics like Domain Rating as third-party estimates, not Google signals.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-search-volume/https://growthpedia.org/seo-analytics/ahrefs-search-volume/Ahrefs Search Volume estimates monthly searches for a keyword in a country. It is a guide to relative popularity, not an exact count of clicks or visitors.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-share-of-voice/https://growthpedia.org/seo-analytics/ahrefs-share-of-voice/Ahrefs Share of Voice is the percentage of organic clicks your site gets from tracked keywords. The number depends entirely on your keyword list.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ahrefs-traffic-checker/https://growthpedia.org/seo-analytics/ahrefs-traffic-checker/Ahrefs Traffic Checker estimates organic traffic and keywords for any website. It's a modelled estimate, not real analytics data. Use it for competitor research.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/ai-based-seo-tools/https://growthpedia.org/seo-analytics/ai-based-seo-tools/AI Based SEO Tools automate keyword research, content optimisation, and rank tracking. But always review AI output for accuracy and search intent.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/ai-copywriting/https://growthpedia.org/seo-basics/ai-copywriting/AI Copywriting uses artificial intelligence to write marketing copy. Always fact-check and adjust AI output for accuracy and brand voice before publishing.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/ai-generated-content/https://growthpedia.org/seo-basics/ai-generated-content/AI generated content is media created by an AI system. Search engines judge it by quality and usefulness, not by whether a machine helped produce it.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/ai-search-optimization/https://growthpedia.org/seo-basics/ai-search-optimization/AI Search Optimization means structuring content so AI systems cite it in answers. No one outside Google knows exactly how the citation process works.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/ai-seo/https://growthpedia.org/seo-basics/ai-seo/AI SEO uses artificial intelligence to plan, create, and optimise search content. It does not replace fundamentals like crawlability and helpful content.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/ai-seo-agent/https://growthpedia.org/seo-basics/ai-seo-agent/An AI SEO agent is software that autonomously plans and executes SEO tasks using data. It still needs human oversight and good data to work reliably.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/alexa-ranking/https://growthpedia.org/link-building/alexa-ranking/Alexa Ranking was a third-party website popularity estimate based on traffic data. The service shut down in 2022, so it is no longer a useful SEO metric.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/algorithm-seo/https://growthpedia.org/seo-basics/algorithm-seo/Algorithm SEO is the set of rules a search engine uses to rank pages. No one outside Google knows the full formula, so treat fixed checklists with caution.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/all-in-one-seo-vs-yoast/https://growthpedia.org/seo-analytics/all-in-one-seo-vs-yoast/All in One SEO vs Yoast: both WordPress plugins help implement on-page SEO basics. The better choice depends on workflow and features, not ranking boosts.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/keyword-research/allintitle-search/https://growthpedia.org/keyword-research/allintitle-search/Allintitle Search shows pages with all your terms in their title tags. Use it for keyword research, but result counts are only rough estimates.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/on-page-seo/alt-text/https://growthpedia.org/on-page-seo/alt-text/Alt text is a brief HTML description of an image for accessibility and search engines. Write it for users first, not for keywords.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/amazon-seo/https://growthpedia.org/seo-basics/amazon-seo/Amazon SEO means optimising product listings to rank higher in Amazon search. Click-through and conversion rates matter as much as keywords.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/technical-seo/amp-seo/https://growthpedia.org/technical-seo/amp-seo/Amp SEO refers to using Accelerated Mobile Pages for faster mobile loading. AMP is not a direct ranking factor, so focus on content and performance instead.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/analytics-seo-report/https://growthpedia.org/seo-analytics/analytics-seo-report/An Analytics SEO Report tracks organic performance using measured data. No single metric tells the whole story, so good reports combine traffic, rankings.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/anchor-text/https://growthpedia.org/link-building/anchor-text/Anchor text is the clickable text in a hyperlink that tells search engines about the linked page. Use descriptive, natural language and avoid over-optimising.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/technical-seo/angular-seo/https://growthpedia.org/technical-seo/angular-seo/Angular SEO is the practice of making Angular apps crawlable by search engines. Server-side rendering is often recommended but not mandatory for every page.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/app-store-optimization/https://growthpedia.org/seo-basics/app-store-optimization/App Store Optimization boosts app visibility and installs. Ranking factors differ between Google Play and Apple's App Store, requiring separate tactics.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/on-page-seo/article-submission-seo/https://growthpedia.org/on-page-seo/article-submission-seo/Article submission SEO means publishing original articles on third-party sites for links and exposure. Its value depends on editorial quality, not volume.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/authority-score/https://growthpedia.org/link-building/authority-score/Authority Score is Semrush's 0–100 metric for website quality. It estimates backlink strength and traffic, but it is not a Google ranking factor.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/automated-seo-reports/https://growthpedia.org/seo-analytics/automated-seo-reports/Automated SEO Reports are scheduled reports from tools like Google Search Console and GA4. They save time but still need human analysis to be useful.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/automated-seo-software/https://growthpedia.org/seo-analytics/automated-seo-software/Automated SEO Software uses AI and rules to handle repetitive SEO tasks like audits and tracking. But it cannot replace human strategic judgment.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-analytics/automated-seo-tools/https://growthpedia.org/seo-analytics/automated-seo-tools/Automated SEO Tools are software that carry out repetitive search optimisation tasks with little or no manual work. But automation cannot replace human judgment for.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/automated-seo-vs-manual-seo/https://growthpedia.org/seo-basics/automated-seo-vs-manual-seo/Automated SEO vs Manual SEO: software handles repetitive tasks, human judgment guides strategy. Most effective programmes use a hybrid approach for balance.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/local-seo/automotive-seo/https://growthpedia.org/local-seo/automotive-seo/Automotive SEO optimises dealerships and repair shops for local and inventory searches. Unlike general SEO, it requires careful duplicate content management.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/backlinks/https://growthpedia.org/link-building/backlinks/A Backlink is a link from one website to another, used by search engines as a trust signal. But not all help; low-quality links can harm your site.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/build-backlinks/https://growthpedia.org/link-building/build-backlinks/Backlink building is the process of getting other websites to link to your pages. Quality matters more than volume, and manipulative links can backfire.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/backlink-monitoring/https://growthpedia.org/link-building/backlink-monitoring/Backlink Monitoring tracks inbound links to catch new, lost, or harmful ones. Use Google Search Console with third-party tools for accurate data.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/backlink-profile/https://growthpedia.org/link-building/backlink-profile/A backlink profile is the full set of inbound links to your site. It shows search engines your authority and trustworthiness. Not just link count.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/backlink-types/https://growthpedia.org/link-building/backlink-types/Backlink types classify links by how they're earned, their HTML attributes, or placement. Not all links pass authority equally, and some types carry risk.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/backlinking-strategies/https://growthpedia.org/link-building/backlinking-strategies/A backlinking strategy plans how to earn links from relevant, trustworthy sites to boost rankings. Avoid link schemes and focus on quality over quantity.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/link-building/bad-backlinks/https://growthpedia.org/link-building/bad-backlinks/A Bad Backlink from a low-quality source can hurt SEO. Not every suspicious link is harmful, but patterns matter. Learn how to identify and handle them.Mon, 27 Jul 2026 00:00:00 GMT https://growthpedia.org/seo-basics/baidu-seo/https://growthpedia.org/seo-basics/baidu-seo/Baidu SEO means optimizing websites for China's dominant search engine. The biggest difference from Google SEO is that you must host in China or use a compliant CDN.Mon, 27 Jul 2026 00:00:00 GMT