Pinterest SEO

How Pinterest Search Differs from Google

Pinterest is a visual discovery engine, not a web search engine. It ranks pins based on image quality, board relevance, pin freshness, and user engagement. Unlike Google, which prioritises text and backlinks, Pinterest focuses on visual content.

This means Pinterest SEO requires different tactics. For example, how youtube seo works also relies on metadata and engagement, but Pinterest’s algorithm is more visual and freshness-driven. So when you search for SEO on Pinterest, you are optimising for a platform that values images over links.

• Pinterest ranks pins (images) rather than webpages.
• Engagement signals like saves, close-ups, and clicks are key ranking factors.
• Fresh pins get a temporary boost in search results.
• Keyword placement in pin titles and descriptions is more important than backlinks.

Finding Keywords on Pinterest

Start with Pinterest’s search bar autocomplete. It shows popular queries. Use Pinterest Trends to compare rising topics. This is a form of Keyword Research tailored to visual search.

Consider keyword intent – users on Pinterest often seek inspiration or ideas. Also check keyword msv to estimate search volume, though Pinterest does not provide exact numbers. Use these insights to choose keywords for pins and boards.

For example, typing 'interior design' in the search bar reveals long-tail suggestions like 'interior design living room' or 'interior design bedroom'. Pinterest Trends shows rising topics such as 'Japandi' or 'mid-century modern'. Use these to inform your keyword strategy.

Optimising Your Profile and Boards

Claim your website and set up a Business account. This enables Rich Pins and analytics. Use a clear profile name and bio with relevant keywords.

Organise boards by specific, searchable topics. Avoid generic names. Board descriptions should include key terms. Key elements include:

Unlike Tiktok SEO, where hashtags are crucial, Pinterest relies more on board structure and descriptions.

Also consider board order and category coverage. Group similar boards together and cover a few core topics well to avoid diluting your profile's theme.

• Claim your website
• Use a keyword-rich profile name
• Write descriptive board names and descriptions
• Choose a relevant profile photo

Creating Pins That Rank

Use high-quality vertical images (2:3 ratio, e.g., 1000x1500 pixels). Write pin titles and descriptions with natural keywords. Avoid keyword stuffing.

Create fresh pins regularly. Update old pins by changing the image or description. This signals freshness. For Evergreen Content, refresh pins periodically to maintain visibility.

Enable Rich Pins for products, recipes, or articles. This pulls metadata from your site, similar to how amazon seo works uses product data.

Tracking and Iterating

Use Pinterest Analytics to see which pins, boards, and topics drive traffic and engagement. Look at saves, clicks, and impressions.

Adjust your strategy based on data. Experiment with different keywords, images, and board topics. Engagement metrics like saves are important, similar to Reddit SEO where upvotes matter.

For example, compare save rates for different pin images targeting the same keyword. Identify which board topics drive the most traffic and focus on those. Regularly review analytics to spot trends.