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Blog Commenting for SEO

Blog commenting for SEO is leaving relevant, helpful comments on other people's blog posts to earn visibility, referral traffic, and occasional links, not direct ranking value.

Level: IntermediateRead: 2 minUpdated: 27 Jul 2026By Vera Lindqvist

Key facts

  • Most blog comment links are nofollow, so they do not pass direct ranking signals to Google.
  • Effective comments should add genuine value, such as sharing insight or a different perspective.
  • Using your real name and a consistent identity improves credibility and trust.
  • Commenting on relevant, niche-related blogs is more likely to generate referral traffic and engagement.

Also called

comment-based outreach, blog commenting strategy

Use it for

Indirect brand exposure and relationship building

Applies to

all search engines

How Blog Commenting Impacts SEO

Blog commenting is a common tactic, but its direct SEO value is limited. Most comment links are nofollow, meaning Google ignores them for ranking purposes. This is confirmed by Google's link best practices.

For example, a well-optimised seo landing page can earn backlinks through its content, but comment links generally do not.

The indirect benefits can be worthwhile. A thoughtful comment can drive referral traffic, build relationships with site owners, and increase brand visibility. It can also lead to further outreach opportunities, such as guest posting or Digital Pr.

Focus on creating quality content for your own site, such as a strong blog post seo, rather than relying on comment links.

If you are looking for easy backlinks, this is not the answer. The effort rarely yields a dofollow link. It is different from engaging in Facebook SEO groups, where links are also often nofollow links but the context is social rather than editorial.

Best Practices for Effective Blog Commenting

To get value, focus on relevance and quality. Comment on blogs that are closely related to your niche. Use your real name and a consistent identity. Never leave generic praise like 'Great post!'.

This is different from article submission seo, where you publish full articles on other sites.

Add genuine value: share a unique insight, ask a thoughtful question, or provide data that supports or challenges the post. Avoid dropping a link unless it is truly relevant. If you do link, make sure it adds context.

Good SEO Blog Writing practices also apply to crafting valuable comments.

  • Choose blogs with active comment sections and engaged communities.
  • Write comments that are long enough to be substantive but concise.
  • Use a link in your comment only if it directly adds value to the discussion.

Common Mistakes and How to Avoid Them

Many SEOs misuse blog commenting, leading to wasted effort or damage to reputation. The most common error is posting generic praise. This adds no value and is often flagged as spam by moderators.

Effective link building requires earned editorial mentions, not comment spam.

Another mistake is dropping a link without context. This looks self-promotional and rarely gets approved. Using a fake name or brand name as your identity also undermines trust and can lead to comments being deleted.

  • Posting generic praise: adds no value and gets ignored or flagged as spam.
  • Dropping a link without context: looks self-promotional and rarely gets approved.
  • Using a fake name: damages credibility and trust, comments may be deleted.

Common mistakes

  • Posting generic praise or filler text Adds no value, often ignored or flagged as spam by moderators.
  • Dropping a link without contextual relevance Looks self-promotional, rarely gets approved, and wastes effort.
  • Using fake names or brand-only identity Undermines transparency and trust, comments may be deleted or ignored.

Questions

what is blog commenting

Blog commenting is the practice of leaving a comment on a blog post, often to join a discussion or share a perspective. In SEO, it is used to gain visibility and potentially a backlink.

what is blog commenting in seo

Blog commenting in SEO refers to using comments on other blogs as a tactic to build backlinks, drive traffic, or increase brand awareness. However, most comment links are nofollow and offer little direct ranking value.

how to create backlinks using blog comments

To create backlinks via blog comments, find blogs in your niche that allow dofollow links in comments. Write valuable, relevant comments that naturally include a link to your site. Note that dofollow comment links are rare; most are nofollow.

See also

Sources

  1. Google Search Central: Link spam guidance developers.google.com
  2. Google Search Central: Link best practices developers.google.com
  3. Search Engine Journal: Is Blog Commenting Still Effective for SEO? searchenginejournal.com

Outbound links are unpaid and nofollow. If one has gone stale, tell me.